Video Advertising - TV & Web

The Power of Television Advertising

    . Nothing has the potential impact on influencing another person's opinions or interests as video.  Whether being viewed on television, computer, or mobile devices, video messaging captures and holds a person's attention quicker and longer than any other media.  People are attracted to color and motion, so when something visual is provided along with text and audio, people are far more likely to absorb the message.  Aside from newspaper, no other media allows you regular opportunity to reach customers inside their homes.  Also, television advertising creates legitimacy for a brand which will help consumers trust you. 

television advertising

     Advertising on television is often believed to be too costly, leaving many small and medium sized businesses to disregard it as an option.  However, television can actually be on of the most cost effective adverting media through which to market your products and services.  True, the fees attributed to television advertising can seem large, as a single Super Bowl commercial in 2015 cost over $3.5 million, but when you factor in the potentially larger reach of a TV campaign, expenses are easily justified.  Unlike radio, options are available that allow you to zone your television audience, which is important if a huge portion of your customer base resides in a small part of the county.

Again, nothing has the power to persuade action than video.  For a century, the only exposure consumers had to video messaging were movies and television.  Today, however, video is everywhere: Websites, Grocery stores, gas pumps, even our pockets and purses thanks to cell phones and tablets.  The most actionable items on websites are videos.  When given the option between reading a lengthy artificial or having a video playback read and illustrate the data, people typically press play, even though they know it will be preceded by an advertisement.

Advertising with video on the internet is an excellent way to control who sees your message.  The most common form of video messaging online is called Pre-Roll.  Video Pre-Roll is the commercial that runs before the desired video content on a website, like YouTube, CNN, or just about every local and national news website.  Some allow viewers to "Skip Ad" after a few seconds, which typically doesn't cost you, the advertiser, anything.  However, more and more websites and videos are no longer giving site users that option which means if the video content they want to see is intriguing enough, they will sit and watch your entire commercial.  This will likely change when someone creates a DVR service for online videos.