MEDIA BUYING
We all know time is required to get the best rates from printers, direct mail
list brokers and the electronic media. Time to negotiate rates. Time to research
the proper demo- and psycho-graphics, and time to evaluate results. IN HOUSE
devotes all of the time necessary to carefully handle this for your company.
When IN HOUSE assists with your media buying, your company can choose from a
variety of our exclusive reports that eliminate the superfluous media
propaganda, converts all of the various proposals to a common denominator, and
collates the pertinent information in to useful spreadsheets.
Helping IN HOUSE dramatically reduce broadcast rates is the combined buying
power of its clients. And as with most other expenses, commissions are earned on
broadcast time. These commissions, too, are passed 100% on to the client, saving
even more money.
Computer based media buying service for San Diego and any other Spot Market.
Television and or Radio
Cable (full county or zone)
Newspaper, Zones, Community papers, marriage mail, i.e.,
PennySaver, Etc
Our state-of-the-art broadcast buying software can present an easy to read
spreadsheet showing:
All Broadcast stations
Spot Rates
Average Cost Per Thousand Listeners
Percent of Market Population reached by Demographic
Frequency with which the Market Population is reached.
Optimum number of spots to attain Reach and/or Frequency goals.
In short: Which are the most cost effective stations when contrasted with
the spot rate?
Media Buying Book
